http://mindshape.mshapedev.com/blog/2010/01/social-media-has-improved-brand-marketing/ Creative Brand Marketing Wed, 21 Apr 2010 20:12:53 -0700 http://wordpress.org/?v=2.8.4 hourly 1 http://mindshape.mshapedev.com/blog/2010/01/social-media-has-improved-brand-marketing/comment-page-1/#comment-32 Robert Shapiro Wed, 21 Apr 2010 14:28:22 +0000 http://mindshape.mshapedev.com/blog/?p=46#comment-32 I agree that social media can create emotional connections between a person and a brand when done properly. It definitely has more of a community feel than simply trying to sell all the time. I agree that social media can create emotional connections between a person and a brand when done properly. It definitely has more of a community feel than simply trying to sell all the time.

]]> http://mindshape.mshapedev.com/blog/2010/01/social-media-has-improved-brand-marketing/comment-page-1/#comment-27 Ben Tue, 02 Feb 2010 16:18:55 +0000 http://mindshape.mshapedev.com/blog/?p=46#comment-27 Enjoyed the post! Very good points on how brands should be using social media in their marketing department. One more benefit I would add is that social media inherently provides emotional benefits for the consumer from the brand (eg. acceptance, friendship, belonging, etc) which create stronger loyalty than a brand would get from functional benefits alone. Enjoyed the post! Very good points on how brands should be using social media in their marketing department. One more benefit I would add is that social media inherently provides emotional benefits for the consumer from the brand (eg. acceptance, friendship, belonging, etc) which create stronger loyalty than a brand would get from functional benefits alone.

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